Since more than 15 years I am adding measurable value to web and software design. AB testing, user labs and UX design management are at the heart of what I do . I work for MEDION AG, a German consumer electronics manufacturer and retailer owned by LENOVO.About me see my works
Before diving deeper into my professional life, let's start with something personal:
"Only change is eternal." (Asian proverb)
Since I see transformations as something natural I embrace them while they happen. As a consequence my life path was not always straight. But interesting, perhaps...
MEDION AG Essen, Germany
Responsibilities: AB test lead, UX design management, UX consulting
Services: Medion.de/.nl/.at, ALDI/Hofer life (music streaming, ebooks, games), ALDI Talk, ALDI Photos
Usability People International GmbH Cologne, Germany | 2011 - 2017
User Experience Management GmbH Duesseldorf, Germany | 2007 - 2010
Responsibilities: Conversion & UX design management, UX researcher, press relations.
Clients: Vodafone, Deutsche Telekom, Kalaydo.de, McAfee, Kaspersky Labs
Essen & Duesseldorf, Germany
Responsibilities: Conceptual design and UX optimization for small (until 2000) and large (since 2000) companies
Clients: D2 Mannesmann, T-Mobile, Deutsche Telekom, Kalaydo.de
"Design is not how it looks or feels like - design is how it works." (Steve Jobs)
My professional abilities incorporate what it takes to create time-saving, best-selling product and service experiences:
AB testing & Personalisation85%
ux design management95%
Passion for User Needs100%
"If a hammer is the only tool you have, all problems will soon look like nails." (Asian proverb)
My broad UX domain knowledge allows me to manage and control all steps along the digital UX value chain:
AB Tasty, Trbo, Optimizely*, Kameleoon* (*basic knowledege)
Morae, Tobii Studio, Silverback for Mac, Loop 11, UserZoom
EyeQuant, Hotjar, Moqups, Balsamiq, Axure, Jira, Confluence
User-Centred Design, Design Thinking, Material Design
Webtrekk, Google Analytics
Dreamweaver, Code Writer, Rapid CSS
Since I started creating websites in 1995 I have participated in more than 100 projects covering more than 10 countries, was CEO of two German GmbH's and an Online Shop Manager Conversion & UX.
Download my CV for details, or filter my projects by industry/channel below:
Ralph is a seasoned professional with great customer focus and exceptional communication skills. He has the unique capability to understand customer requirements and translate these requirements into business benefit for the customer. His ability to make quick decisions, along with his technical knowledge and business savvy make him an excellent addition to any team, and a highly effective manager. He is a great team player, gets along well with his colleagues and is able to rally the troops around him for a common cause.
Ralph is one of the nicest and hardworking people I had an honor to work with. He has a unique usability experience, deep understanding of software industry, incredible creativity and ability to lead top level international projects to success. (...) Ralph & his team managed to find not only ergonomics issues but cultural diversity points. They showed us customer's nature, how it varies from country to country & pointed out how we can turn our weaknesses into strenghts.
I have had the please of working with Ralph for over 2 years. In that time, Ralph introduced me to day-to-day practice of design and research. He played crucial role of me growing not just as a UX designer, but more importantly as a human being. Ralph quickly identified my strong points and helped me to develop them. As a result, the projects I worked on with Ralph, were not just challenging, yet very rewarding in terms of experience.